Grow Your Business Online: Reach Customers through Google

Description

This webinar is geared to both beginners and more advanced users of Google. 

We will start with 'how to' instructions to get your business online, and quickly move into growing your business online by taking a deeper look at how your businesses can use 'Google my Business' (GMB) to maximum advantage. 

• How does Google's famous Search Engine work?  What does it look for? 
• We'll explore best practices to consider in managing and tweaking your GMB presence online. 
• We'll explore the explosion in growth experienced by the advent of mobile search, via the more traditional desktop searches, and explain why you need to consider both. 
• Your online presence shouldn't be limited to a simply online business card.  It should be a dynamic thing, growing and changing as your business grows and changes.  
• What can you do to increase customer engagement?  What can you do to measure that engagement? 
• We'll take a deeper dive into the suite of analytic tools currently available through Google, and touch briefly upon the little-understood concepts behind "Search Engine Optimization"